WOB marketing

by Jason Preston on July 29, 2006

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There is such a thing as free marketing online. Some people think Viral Marketing is past it’s prime. It probably is, so long as it’s marketing.

What blogs have done is allowed content to market itself. We’ve moved from Word of Mouth to Word of Blog.

Unfortunately WOB marketing isn’t really marketing - you just have to make good stuff and hope people care enough to share it.

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