If you think any of this gibberish looks interesting, you should poke around and subscribe to my RSS feed to keep up with new content.
Microsoft had Robert Scoble for a while.
AOL (and WIN) has Jason Calacanis.
Apple has Steve Jobs.
These people do a lot more than just cater to the media, but they do spend a lot of time speaking, writing, talking, and generally putting a human face on their companies.
I don’t know if this is a new school idea, but it’s a very smart move. Having someone put themselves “out there” to the media and the public for your company can make you a lot more likable. Bloggers are ideally suited for this job.
